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Phone：13826155806(Mr.CAI)
Tel：020-38492935
Fax：020-38492935
Fax：xb020@vip.qq.com
MSN ：gzxb020@hotmail.com
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Article
| classic logo design magic |
| Source：xb020 Release：xb020 |
| In fact, if we bring the world LOGO design of many famous brands together, we can find some common characteristics, the features of the reason for their success. One of the classic magic, to be accurate expression of the brand characteristics. Brand logo, in the final analysis service for the brand, logo to make people aware that the brand is doing, what benefits it can bring. Such as the food industry is characterized by a clean, friendly, delicious and other real estate is characterized by a warm, human, environmental protection, the pharmaceutical industry is characterized by health, safety, brand logo design should reflect these characteristics very well, to give people correct associations. "M" is just a very ordinary letters, but in the eyes of many children, it is not just a letter, it represents McDonald's, on behalf of delicious, clean and comfortable. The same is "M" for the logo, with McDonald's (McDonald's) rounded edges, soft colors are different, Motorola (Motorola) the "M" logo angular, prominent peaks, in order to fully express the brand's high-tech attributes. The second classic magic, concise. Material wealth of society, brand over-abundance, people do not tend to remember a brand, only the simple logo just to stay in people's minds. Apple (Apple) computer is one of the world's 50 large well-known trademark, the "bite of the apple" logo is very simple, but people forget to look over. Entrepreneurs was to Apple as the logo, to commemorate their time in college, while studying computer technology, while working in the orchard of life, but it occasionally inadvertently come LOGO design just very interesting, people love at first sight. Apple Computer as the first brand to enter one of the PC market, once available will be a great success, which with its concise, posting eye-catching logo design are inseparable. There are a Nike brand of red hook, it is the most simple logo, but it is everywhere, gives a wealth of associations. Young, and we finished work, waiting for the teacher that is a red hook, it represents the correct recognition of the smiling faces of their parents; grew up, the hook still go hand in hand, meeting attendance, winning the prize, Even in our small notebook, the should have been here in person or in front of what has been marked completed a hook, it represents a smooth, successful. Who designed the logo of a college student only received 35 dollars in compensation, but today the value of this hook has billions of dollars. The third classic magic is the applicability and scalability. logo design to both the times and the persistence, if they can not adapt to the times, it is difficult to sympathize, if not lasting, often face changing, it will give the feeling of the vagaries of chaos, but also a waste of transmission costs. Pesticide products as a gunman, whose brand logo is a frog, the frog is designed to eat insects, used here is very appropriate, but considering the future of non-pesticide products to the gunmen brand extension, brand logo on it looks a little restraint. The new logo is the image of a gunman, a good solution to this problem and has the potential to become the new brand symbol logo The fourth classic magic is the design aesthetic. Shape to a beautiful smooth, full of appeal, to maintain visual balance, so that the design is both static LOGO beauty, but also the beauty of a dynamic Pepsi globe logo, the design of a successful model of ball on the half is red, lower half is blue, the middle is a white ribbon, the visual is extremely comfortable and smooth, white ribbon as has been flowing to people want to fly want to produce a feeling of floating, which is, after drinking a Pepsi comfortable, sensual line flying The five classic magic is the use of strategically font and color Font first to reflect the product characteristics, such as food brand with a crisp smooth fonts and more fonts to show the delicious food to bring people and joy; cosmetics brand fonts are mostly slender beauty to reflect the beautiful women; high-tech brands are mostly sharp fonts , solemn, to reflect the technology and power; men supplies fonts mostly rough, strong, to express male characteristics. Secondly, the font should be easily identifiable and can not leave consumers to guess, or not conducive to communication. Again, the font to reflect the personality, and the formation of the same brand distinction The use of color, the first to understand the different colors have different meanings, different people think, apply to different products. Of course, as individuals, the color sometimes feel very different, because people's lives through different, red also can be associated with violence and terror, white can also think of illness, death, etc. Second, because the area will be the same color, culture, customs, differences have different associations Therefore, access to different countries and regions, sometimes on the color of local conditions, adjustments |