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Article
| Chinese characters commonly used technique of expression LOGO design |
| Source：xb020 Release：xb020 |
| In text form as a symbol for signs of creativity, has a strong artistic expression and visual appeal, is an important part of logo design, logo design is a new direction in recent years. Logo design with rich and varied forms, from the modeling perspective is not only pattern (image) format, but also the character (text) format, many of the famous mark is formed from the written word. Chinese characters as a visual symbol information media, itself contains a specific shape ideas, people with special meaning to the word "form" to convey the message through the form of knowledge, understanding and converting it into the shape other than the "sound" and "righteousness", and the resulting exchange and communication, to understand the true meaning of information to convey. Characters, including characters, letters and numbers, as the text itself is strong awareness, disseminate information to the direct, clear, has been the favorite for the general audience. This article talk about the characters in the logo design of the specific application. Text is an important part of human culture. Text only language the information carrier, it is a visual symbol system of feature, not only to express a concept, but also by way of appeals to pass the visual emotion. China is the world's most ancient Chinese text, one large system. The origin of Chinese characters the opportunity, there are many legends, there are many academic point of view. Data shows that the emergence of Chinese production of consciousness from the marker. China has all along said homologous painting can be seen, a double-line origin of Chinese characters, a pictograph, a mark. In fact, the character shape itself evolved from the hieroglyphic form a pattern. Oracle is a pictograph ancient times, is a chart form. On the morphology, the evolution of the writing process is writing the design process. Chinese text from the outset with the image and a high degree of generalization based on the identity of, in the design of complex access to knowledge and information through the text, and not to be the first cognitive "righteousness", but first of all depends on the form of visual text , character modeling itself is an abstract symbol, a static language, evolved through the development of a symbol, from simple to complex, from complex to simplify and standardize the temper after a long, lean, integrated, summarized by the seal, scribe , grass, Kai-growing, forming a unique vector for expressing emotions, meaning tens of thousands of different characters, different forms of composition, in itself gives a different sense of beauty, although Oracle ancient times and now far removed from the text , but the text structure is still consistent with the principles of design aesthetic form. Chinese characters as the parent, you can design a distinctive trademark symbol, if combined with traditional calligraphy in the line, grass, scribe, Fragrance, Kai and other forms of modern design techniques, can sign with a strong ethnic characteristics. In short, the characters are graphic, hieroglyphic-based, the development of a sound, form, meaning a three-dimensional writing system, it means in terms of graphics and tables have a summary of refining ideas and aesthetic advantages, become a very effective design elements, This win marks form and content are consistent. These are the signs for the Chinese character font design and creation of national style signs to provide good conditions and means, the designer inexhaustible treasure. Character logo design ways and means. Chinese symbol commonly used rigorous, standardized calligraphy (decorative word) more, from the perspective of Chinese Characters, Chinese logo design There are three ways to design: (A) the form of freehand: that is a direct reflection of Chinese Characters logo theme. Chinese character of "points" and "painting" the two basic elements, by the overall visual aesthetic of the inter-symbol frame structure, a combination of harmony, the United States has a unique shape. Shape of Chinese characters as the parent, can design a distinctive logo, if combined with traditional calligraphy lines, grass, scribe, Fragrance, Kai and other forms, can sign with a strong ethnic characteristics. To form the Chinese character logo freehand decoration refers to the font of modern and traditional calligraphy itself, attunement and the body shape to reflect the physical structure of the United States, which in itself does not affect the composition and character under the premise of the United States, using the default, add, transform and other methods , in the shape of the structure to be beautified, or join other out the theme images. Kan Tai-keung, Hong Kong Consumer Council's journal "Choice" magazine design logo, directly follow the Chinese character "choose" to constitute, in the "election" against white upper right corner of the word a "choice" words, the idea of a unique, concise and direct White. Designers familiar with the structure shown character and can handy to use. (B) possession is intended to shape: shape is hidden in the graphics among graphic reveal the meaning of signs. Chinese form the design of these signs seems to have been not too clear, takes up the main visual point, characters and graphics complement each other, the actual situation intersection, inclusive. Hong Kong's Dah Sing Bank signs from the two Suanpan Zhu constitute a "big" word, a symbol of bank customers to make "careful calculation" principle of service, clever demonstration of the theme features. This symbol yin and yang complement each other before and after the replacement, with strong momentum, showing the rapid development prospects of the bank. (C) blending shape meaning: character and graphics heterogeneous isomorphism, by deformation of character and graphic way to establish some form of common, combined, reveal the topic. To form the final symbol of not only the image of a Chinese characteristics, but also made through the external forms of related images and logos meaning of the link to appear and do not like visual effects, so that the audience is more abundant in association. Mr. Wang Guolun for the design of the 1992 International logo from the auction will "beat" character font image, "beat" the word is a standard Times New Roman characters, and clever and creative stroke is replaced, the "white" written above one the most characteristics of the auction industry with a small hammer instead, a "hammer" sound that transactions will be auctions to visualize the performance of the shape and meaning are highly abstract and general, makes clear, the circular frame is a symbol of the auction venue authority and seriousness of the font graphic character logo design is one important means. Mr. Gao Zhongyu Beijing Folk Instruments logo design to complex characters "Music" combination of gongs, drums, pipes and other musical instruments made of shape deformation. Logo word expressive, in order to vivid, people feel like being in the folk music of the ocean, but also fully summarizes the operating characteristics of the musical instrument. Calligraphy, design forms can be divided into two types. One is the direct use traditional calligraphy fonts or famous inscription, the other is to highlight the visual character, seeking some means of traditional calligraphy and calligraphy-based techniques specially designed. Calligraphy (including seal), is a relatively standard in terms of printing fonts. Calligraphy in China has 3000 years of history, has already developed into one of its colorful, and can appreciate playing, calligraphy yardsticks, its content is also very rich, from the font on that body points the book was, different styles , true, grass, attached, the seal, the Han Dynasty, Rubbings and so have their own aesthetic meaning and form of construction, seal script vigorous vigorous, dignified and solemn; official script side folded upright, simple, innocent and high-ancient, refined and elegant; regular script sound dignified; cursive concise and coherent , flew round to the line of; Script indulge sway, posture Graceful ease. Ancient calligraphers and calligraphy arts practitioners of creative activities, given the rich connotation of Chinese characters, showing a colorful art style, organization of writing is zoned structure not only beautiful, but also reflect the calligraphy and artistic conception of the beauty of their training, with the world any other nation unparalleled advantage in the text, the results can absorb the art of calligraphy font rich content to enhance the artistic effect of the font itself 50's a sign of China's railways, with the "workers" word distortion becomes, like the driving in the "work" word tracks on the locomotive. Simplicity in design, image and rich cultural connotation still exemplary. "Chinese Seal, Dancing Beijing", the idea of a "Beijing", which in Chinese tradition and motion characteristics of the seal together, through artistic exaggeration, distortion, cleverly turned into a forward run, dance to greet the victorious Sports humanoid, vivid show Beijing P Plus guests with open arms welcome the enthusiasm and sincerity, but also the shape of human form, "Beijing," the verve, contains a strong Chinese flavor India and China Olympic emblem, Dancing Beijing, the idea of a "Beijing", which in traditional Chinese seal combined with movement characteristics, through artistic exaggeration, distortion, clever illusion of a forward running, dancing to meet humanoid movement victory, Beijing showed vividly P Plus guests with open arms welcome the enthusiasm and sincerity, but also the shape of human form, "Beijing," the charm, contains strong Chinese flavor. Seal as early as four, five thousand years ago in China there is still a widely used form of social credit, this symbolizes the history of Beijing will be best to host the Olympic Games in a solemn commitment to community. Border processing using the short edge shaped seal means in order to shape the overall feeling full and plain thick, beijing and 2008 words of text styles using character bamboo, natural simplicity and smooth, with the emblem of the graphics, the Olympic rings seamless Beijing 2008 Paralympic Games emblem "Heaven, Earth," the graphical portion of the emblem to the Chinese calligraphy brush strokes to show the "s" word its shape twists and turns, ups and downs and finally achieve the objective moral success; same graphics like a gymnast jumping forward and if a rotation is the pommel horse on the volley player, embodies the concept of the campaign. The Chinese language, calligraphy and the Paralympic spirit of integration, embodies traditional Chinese culture and spirit of the modern Olympic movement, has a profound traditional Chinese culture. Paralympic Games emblem "", which to characters as the emblem design, the Olympic Games emblem "Chinese Seal • Dancing Beijing" to seal as the emblem design, "Chinese character" and "China and India" are the most typical of traditional Chinese culture elements, full of the Chinese culture, both in terms of ideology and artistic style echoes Brilliance The use of Chinese characters logo design, due to its characteristics of configuration constraints, the difficulty of modeling shape than many larger Latin style. Latin alphabet as small strokes, structure and form a simple, concise, simplified rules of visual symbols; the disparity between the amount of character strokes, blending hard and graphics, and complex structure, morphology and Founder had strict, hard to artistic freedom to play, plasticity poor. Design lies in a "clever" and the words "may luck" is a design principle that regardless of the form must be from the idea to start from the objective conditions, the performance of natural and reasonable, should not far-fetched. Ingenious from designer to explore the potential of objective conditions and the use of reasonable skill. "But luck" design thinking is by no means living in a passive position, but respect the objective conditions to subjective and objective elements of art (meaning) and form (shape) of the perfection and unity, and this is an artistic creation on the universal law Designed to emphasize the whole, omitting details, the basic strokes from the start, into graphic elements, fonts, shapes to be subtle, the image should seek beautiful, pleasant people, get to enjoy beauty, performance and novel methods should be reasonably appropriate, not to fit specific forms and on the stroke forced to change, or even distorted, to be clever, natural, easy to recognize, easy to read, easy to cause misunderstanding, so in the interest of information dissemination. As a recognition of symbols, signs exist independently of practical significance is; logo design features as the needs of the selected text should also have strong representation and unique personality, to strengthen the spirit of the meaning of words, because the brand name on its word The first case is sometimes confused with other prefixes affect the visual discriminating. Chinese long history, its own form of beauty is the graphics, has a strong symbolic value and high artistic style. With the design community to carry forward the Chinese national culture, resulting in many successful Chinese logo design, these signs promote the essence of Oriental culture, reflects the unique Chinese philosophy and wisdom. To the nation a unique visual way of thinking lead times, the design of original art of its own characteristics, is given to us by the times and national responsibility. Nation is the world, Chinese will formal beauty in the world with its unique trademark and logo design plays an important role in |