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Article

VI design standards for color design features

Source：xb020.com Release：xb020

First, special-shaped pattern design
    Special-shaped design is a symbol of business philosophy, product quality and dedicated local characteristics or with memorable images of the concrete. This pattern can be patterned to people, animals or plants, choose a meaningful image of the material, via VI designed to give concrete objects to enhance their business Personality of character, quality demands
Special-shaped pattern known as "enterprise modeling", it is through the approachable, friendly lovely shape, people create a strong impression of memory, a visual focal point, to shape the symbolic shape corporate identity, direct the performance of the enterprise management philosophy and Service characteristics
    Enterprise modeling capabilities is through the concrete of the shape, to understand the characteristics of products and corporate philosophy, therefore, should be cautious in the selection on. Model configurations, to be considered taboo religious beliefs, customs, likes and dislikes.
    Business model design VI design should possess the following requirements:
    1. Distinctive character: The pattern should be full of local flavor or memorable, select pattern and the inner spirit of the enterprise there is a connection, such as Japan's Kirin Brewery, U.S. McDonald's.
    2. Logo image should be intimacy, to love, to achieve the transmission of information, the purpose of enhancing memory,
    Two French children Haier VI mascot design, which has a lively, friendly, lovely image, the image of the Haier product promotion, played a significant role in

Second, the standard color of the VI design
    VI design standard color is used to symbol, or the product characteristics of the specified color, marks, standard font and publicity media Zhuanyong the color. Messaging in the enterprise's overall color scheme, with a clear visual recognition effect, thus winning the competition in the market with the feelings of charm
    Enterprise standard color identification is based on business concept, organizational structure, management strategies based on the overall factors. The standard color of the development process. Can be divided into the following four stages:
    1. Company Investigation stage color
    Investigation had focused on analysis of the enterprise itself with the differences between competitors, especially the differences in use of colors and color relationships with the business concept, business and consumer goods characteristics of color evaluation, business environment and business communication color situation to facilitate the future overall operation.
    2. Of concept stage
    3. Color image of the stage
    4. Effect of testing phase
    Standard color of the VI design as simple, crisp, with minimal performance up to the meaning of color, achieve enterprise information quickly and accurately convey the purpose. Set the enterprise standard colors, in addition to the implementation of a comprehensive launch, enhance the use, in order to obtain visual integration effect, it also need for strict management measures to manage

Third, the symbol VI Design
    In recognition system, in addition to business logo, standard character, enterprise modeling, the symbol of adaptive design, are often used. Also known as a symbol of decorative lace pattern is an extension of elements of visual identity design and development, and logo, standard fonts, standard colors to keep two sides complement each other, set off the relationship, the design elements of the auxiliary symbols, primarily adapted for a variety of promotional media decorative screen, enhance corporate image demands force the significance of visual identity design richer, more Wan Zhengxing and the recognition.
    In general, the symbol has the following characteristics:
    1. Can express the aspirations of the image, giving signs, the significance of the standard fonts more integrity, easy-to-know
    2. Can increase the adaptability of the design elements, design elements for all the VI has a design more expressive
    3. To strengthen the visual impact, so the picture effect contagious, creating the maximum visual induction.
    However, not all of the corporate image recognition system can develop the ideal symbolic patterns. Some signs, standard font itself with a picture of the effect, then the symbol loses its positive sense, this situation, using the standard color rich visual image of Geng Li Xiang. The symbol of the VI is designed to meet the needs of various publicity media designed