

| VI design of modern international trend |
| Source:xb020 Release:xb020 |
| New Economy Enterprise for standard heat Olympic Economy China to truly become the world's new economic hot spot, let more and more Chinese enterprises have become a major world economy, participants in the More and more business owners suddenly realized the enormous new opportunities for economic forms, but also aware of their existing corporate image defects: no more international corporate image. As a result, more and more Chinese companies have joined the VI design firms for the subject of boom Olympic city of Qingdao enterprises, but also inevitably marked by the heat of this exchange. As a brand management and brand image design of the professional company, since 2006, Zhicheng Smart continuously receive help companies design for standard or VI request VI design, a new trend In the many years of professional image design work, and our brand development trends of international research, we found some of the design direction VI, briefly summarized as follows: 1, fewer and fewer graphics applications: business use of fewer and fewer graphics. The main function of the corporate identity is the information passed to the audience, told the audience "Who am I", and graphics applications and allows the dissemination of more an obstacle. Because "communication is not what you put there, but rather to see what from the inside out." We believe that this sense of graphics, where in the audience, but may be other means. Therefore, the graphic logo used more and more less 2, logo composed mainly of text, text mostly in English and Chinese mix of: identification of information dissemination as meaning, the text is the better tool for transmission; the use of the English, VI design the logo for companies to better reflect the international feature 3, graphical text logo: because it is an era of pictures, text graphic, the better to maintain a unified corporate image, and better delivery of enterprise information 4, the design more and more simplistic: It is clear that the more simple things, its spread and influence, the stronger |