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Article

Packaging What are the artistic practice?

Source：xb020.com Release：xb020

Packaging, packaging design through to artistic expression, and sum up, packaging design methods are the following six categories, can be achieved to some extent the purpose of art of packing

    1. Series in
Series method is the most commonly used packaging methods. It is actually in shape, name, color, body type, materials, combinations of the same product on the packaging to make different treatment, the formation of the state series, can meet different consumer needs, but also to avoid a commodity only a packaging form of monotonous situation, to meet customer demand for aesthetic psychology. The author of "serial packaging design: the more personalized the more prominent the overall sense of" an article on the series features a detailed package, this paper will not go into

    2. Combination method
Combination method is not focused on products and packaging materials per se, but focus on the customer's consumption and easy to use. According to the customs of ethnic or regional cultural characteristics, certain specific products to sell each other together. Commonly used combinations are: gift, use the combination of mental composition, and combination packages. Such as the Four Treasures of Canada seal packaging ink sets, travel health bags, handbags and other women

   3. Biomimetic
    It is modeled on the biological image, structure, function, color, material, texture, effects to design packaging materials, to packaging Juyou biological form and structure, 特性 and similarity, Conger Geixiaofeizhe to life, energy, feelings of vitality Deng to stimulate the purchase desire of consumers to implement their purchasing behavior

    4. Antique Law
    Antique Law is the expression of retro, nostalgia, homesickness and a nationalization thought the best way. It is some of the old, there is necessarily meaningful, still have some social utility value of things, to reproduce them in the packaging to draw attention to the ancient ancestors of the thoughts of past love of life and real life Converse and critical psychology. Commonly used methods are image antique, antique structure, function antique, antique color, shape antique, antique materials, antique texture, etc.

    5. Reductionism
    Simple is a kind of beauty. Because of changing times and values, aesthetic sense, psychological needs, production process, mode of transport, handling tools, packaging materials and advances in technology, people sometimes deliberately seeking concise, packed with visual impact

    6. Inverse Law
    Inverse method is to use people's Antagonistic Psychology and the design method used. It is a current or historical packaging colors, materials, texture, structure, shape, text, graphics, and other content in the negative, then opposition to the use of color, material, texture, structure, shape, text, graphics, etc., so that Packaging novelty and emotional impact

    Of course, reflect the many ways the artistic packaging, top six is the most commonly used method, which effectively played the role of enhanced packaging art. Packaging should be of practical value in aesthetic value and find a balance between, absolutely can not pursue the art of packaging the expense of packaging is practical. Packaging is a comprehensive concept, is a general term for packaging design must consider many aspects. Therefore, the package designer packaging design course, in addition to taking into account the effect of packaging art, we must also take into account many other factors